|Strategic Partner: Palmer Research||back to STAT Team|
Wallace Palmer, President of Palmer Research, formed his company in 2002 to assist Publishers, Advertising Agencies and Venture Capitalists specializing in financing IT start-ups, IT vendors, and other industries in utilizing research as a strategic growth tool. The organization provides research and consulting services that help organizations position themselves to better capitalize on existing market opportunities as well as develop new markets by better using quantitative and qualitative research.
Work includes primary quantitative and qualitative research, market intelligence, primary research, face-to-face input, meetings, customer and partner satisfaction surveys and brand awareness research.
Wally Palmer has more than 25 years in the Computer and Electronics industry, holding senior research, marketing and sales management positions. He has spoken at publishing, client and agency events and served on various panels over the past decade.
Prior to forming Palmer Research, Wally served as Vice President of Research for the InfoWorld Media Group and was a member of the Senior Management Team at InfoWorld.
A graduate of Dartmouth College with a BA in Economics, he has completed additional course work in research, statistics, economics and management.
Clients of Palmer research include Millward Brown, Ziff Davis Media, VeriSign Corporation, Oracle, Young and Rubicam, Wunderman Advertising, BEA Systems, the InfoWorld Media Group, NarrowCast LLC, Reed Business Information, Red Herring Inc., GRAND Media LLC, and Zarca.com.